Updated 10-10-17. “How can I make money as a Notary?” That’s one of the most common questions I hear from Notaries.
Whether you’re a new Notary or a seasoned signing agent, here is a list of things you can do right now to boost your brand, make yourself known to more customers and earn more money as a Notary:
1. Tell people that you are a Notary.
This sounds so simple, but if you were to survey half the people you encounter each day, many of them do not know that you are a Notary who can help them.
2. Have promotional pens made and and hand them out to bank tellers, post office clerks, insurance agents, financial advisors, FedEx/UPS personnel, restaurant staff, grocery cashiers and everywhere else you visit that sees a large group of people during the day that can use your service.
You will be surprised at how much business you will receive by doing this.
3. Attend networking meetings in your area.
Business and trade events are excellent opportunities to promote your Notary commission with other professionals.
4. Join your local Chamber of Commerce and volunteer to be on the Membership Committee.
Attending Chamber of Commerce meetings regularly adds credibility to your business and your branding strategy. I would highly recommend attending Ribbon Cutting Events for new businesses opening in your area. This will allow you to welcome the new business owners to the area and gives you yet another opportunity to share your services.
5. Provide free notarizations for the local high school athletics department.
It keeps your business in the minds of your community and affects the civic-minded parents in your area.
6. Perform free notarizations for the American Legion and VFW members in your area.
This is just a great way to give back to veterans and local leadership.
7. Organize a community shred day.
I am currently organizing one of these, and I’m surprised at how many people have expressed an interest in participating. (National Shred Days raise awareness to identity fraud.)
8. Co-sponsor financial literacy seminars with banks, real estate agents, financial advisors and wealth managers.
This is a lot easier than you might think. Simply contact a business professional in these areas to host the event. You do all the (social media) marketing and they provide the expertise. This will be a win-win for all that involved.
9. Offer seminars about identity theft.
As Notaries, we are experts in our local area when it comes to identity, and this allows you to build an “expert” reputation in your community.
10. Before and during every holiday, advertise on social media that you are available for notarizations.
Whether it’s Columbus Day, Labor Day, President’s Day or others, and all the banks and credit unions are closed. Usually on holidays, I receive the largest volume of calls for notarizations because people simply can’t find anyone else.
11. Network with your local UPS and FedEx store managers.
At this time, FedEx stores are not offering Notary services, and many UPS stores only offer limited service. After receiving referrals, I have conducted Notary assignments for each.
12. Have logo shirts made and wear them to community events.
This is a great way to advertise that you are in the Notary business.
13. Join a Notary professional organization.
Joining an organization like the NNA offers opportunities to stay in touch with the latest changes in the industry and new marketing prospects.
14. Network with other Notaries in your neighboring communities.
This is one of the most important things you can do to build your business. Professional Notaries network with other Notaries in surrounding towns in order to build their clientele.
15. Post a profile on Notary websites.
Doing this is like broadcasting your business with a megaphone to clients who use Notaries on a regular basis. Signingagent.com is an excellent example of a website where professional Notaries can post their profile. Make sure to include a professional picture in your profile when possible.
16. Find a mentor.
Having a business mentor will not only help you make more money as a Notary, but will also help keep you from making major business mistakes.
17. Become a mentor to another Notary.
I have personally grown as a professional after becoming a mentor, and this role has helped me build a more holistic, well-integrated business.
18. Develop a business page on Facebook, LinkedIn and Twitter, and invite people to your page.
This is extremely important to your business. It will build your professional network and can drive your business into increased profits and success. Feel free to invite me to your pages.
19. Follow up with your existing customers.
This is an often overlooked must-do, but maintaining and managing relationships with your existing customers is one key to your success.
20. Attend professional development conferences and workshops.
I attended my first National Notary Association Conference several years ago in Las Vegas, and have attended every one since. I cannot stress how important it is to be in attendance each and every year to learn from the very best in the industry. It has helped me to grow my business and partner with some of the best in the field. What you will learn at these events will eliminate years of struggling as a notary entrepreneur.
21. Start accepting credit cards as payment.
Accepting all forms of payment opens more doors and revenue streams for your Notary business.
22. Place a large sign or Notary logo on your car for your business.
Notaries around the country frequently do this and report great successes.
Implementing just a few of these techniques is well worth the effort and will help you strategically grow your business.